Women crave Protein

Since Matthew McConaughey replaced Sam Elliot as the voice of the "Beef, its what's for dinner" ads, women now crave (his) protein.

This was perhaps one of the more ingenious advertising campaigns ever. Think about it, who does most of the grocery shopping...women; and what is the best way to help a woman remember...something that let's her escape little Bobby screaming in the grocery cart isn't number one on the list, but its damn close. Genius!!

So the next time you see a woman gazing up at the ceiling in a grocery mart in front of the beef section, go gently blow on her ear. Whatever happens could be worth the risk!